IAB Announces Opening of the IAB Ad Lab, New Meeting Center Devoted to Innovation, Collaboration & Education in Digital Advertising
Thursday, June 30th, 2011
Privacy Roundtable Organized by U.S. Representative Marsha Blackburn Marks First High-Profile Event for New Interactive Advertising Community Center
The Interactive Advertising Bureau (IAB) marked the opening today of its new online advertising community center, the IAB Ad Lab, by hosting the first of several national privacy roundtables organized by U.S. Representative Marsha Blackburn (R-TN). The roundtable series, which is focused on discussing the interactive advertising industry’s self-regulatory efforts to protect consumer privacy, was attended by Representative Blackburn, IAB leadership and 15 of its member companies and partner trade associations.Read more here.